Ethan Watters is at it again. Watters is the author of Crazy Like Us the book and blog of the same name, and a few weeks ago he published “We Aren’t the World” in Pacific Standard, a very readable piece about the WEIRD paper — Heine, Norenzayan, and Henrich’s “The Weirdest People in the World.” The paper is not new — it was published in 2010 — but it does continue to raise intriguing questions about the cultural specificity of most findings in psychology.
What’s WEIRD? Western, Educated, Industrialized, Rich and Democratic. What’s weird about them? It turns out they… er, we… are probably the worst population to do psychological research with if you want to get a picture of the average human psychology. Read the paper here.